Talk to a Consultant

Certified Organizational ReWilding Advisor

So, What is Organizational ReWilding?

two wolves representing the concept Organizational ReWilding

The Concept of Biological Rewilding

Organizational ReWilding is loosely based on biological rewilding, a process developed and implemented by biologists and park rangers in Yellowstone National Park during the 1990s. In short, wolves had been missing in the park for several decades but were at one time a dominant predator in the region. Furthermore, the park’s ecosystem was in disarray and on its way to becoming a high-plains desert.

In order to save the park, they made a bold decision to reintroduce the gray wolf to the ecosystem. The idea arose from the scientific process known as rewilding, which focuses on the reintroduction of a missing element to the ecosystem in order to restore harmony and balance. The end result was amazing! Not only were the balance of animal and plant species positively impacted, the rivers and streams even changed course.

Organizational ReWilding vs Biological Rewilding

Building on the biological concept of “rewidling,” a framework was developed that recognizes a business as a human ecosystem. Similarly, we evaluate a business and look for any key systemic elements that may be missing – like wolves at Yellowstone. Then, we reintroduce those elements found to be lacking in the ecosystem. As a result, the business will be reinvigorated becoming stronger, more energized, and enduring. Hence, an exceptional business will emerge that is high-functioning and highly profitable.

Organizational ReWilding as a Business Model

As a business model, Organizational ReWilding provides a framework that calls for periodic assessments of a business’s design. Most importantly, it accounts for all fundamental areas of a business including structure, value, stakeholders and the bottom line. Then, after analyzing the current status of the business, adjustments are made based on predictions from the Stages of Growth. In other words, depending on the requirements of the organization’s stage of growth, any identified missing elements are added into the plan of action.

The Periodic ReWild Business Assessment

We are all governed by the natural and physical laws that are all around us each and every day. Likewise, there are natural laws that are fundamental to human organizations, and they serve as the backbone of Organizational ReWilding. Moreover, they apply to all businesses no matter their size, industry, or leader personality. The business assessment tool we use has the following three parts:


The proprietary ReWild Business Assessment is a product of decades of research. Its a questionnaire that enables us to ask unique questions that get to the heart of your business’s challenges. Rather than merely identifying the surface symptoms, it helps us discover the underlying causes so they can be properly addressed.


The information provided by the questionnaire is then fed into the ReWilding analytics model helping us to identify which key systemic elements are missing from the business’s ecosystem. The elements can include, but are not limited to areas like strategy, company culture, systems infrastructure and leadership.


We then frame the findings, based on an actionable list of missing key elements, and present them to both the executive and key management team members. Lastly, the missing elements are reintroduced into the organization’s ecosystem,  resulting in high-performing teams and sustainable business growth.

What Organizational ReWilding Looks Like

As a certified Organizational ReWilding advisor, our principal, Lee Mulberry, will schedule 6 to 8 meetings with your leadership team. During each session, he will engage the leaders on key components of the business and identify ways in which to add structure, clarity, and focus to the organization. He will document all of the new insights and ideas that arise from the meetings in the ReWild Business Model. As a result, the team will have ongoing access to the framework in which to perform “what if” analysis to continually improve the outcome.

Why Organizational ReWilding is so Important

Research has shown that almost all businesses, 91% of them in fact, fail to realize their potential. The main reason this happens is due to the lack of an innovative and effective business model. The relentless and ever-changing marketplace demands that leaders understand the fundamental design of their business. But, because they consume themselves with their day-to-day responsibilities, they rarely have the capacity to step back and inspect the structure of their businesses. The ReWild Business Model offers a solution to leaders to help them regularly assess their business and and make systematic adjustments while their business grows.

The Numerous Benefits of Organizational ReWilding

We encourage you to ReWild your business because we know your business will benefit greatly. We know this because there are 30 years of scientific research and more than 1,500 improved companies to back it up. Some of the ways you can expect your company to benefit include:

  • Clarify your understanding of the value you are delivering to your customers
  • Create effective business development strategies based on customer needs
  • Construct a framework for developing new product/service offerings
  • Explore fresh ideas and concepts to generate new streams of revenue
  • Advance your thinking about your business with a powerful new language
  • Communicate the future of your business clearly and concisely to your employees
  • Improve your operational structures based on revenue groups
  • Increase company profitably using insightful and pertinent feedback