A Highly Successful Methodology Past sales techniques and practices have created a serious aversion to both selling and being sold…. Read More

I just read a great article in The Economist about the great value of introverts in a company and how… Read More

Most people would answer this question with “Of course I am”. The reality is often the opposite! Unless the other… Read More

Profiling has become a “dirty” word in our society even though it is used every day by everyone. It is normal… Read More

Remember the axioms: “Any paying customer is a good customer” and “Any publicity is good publicity”.  Old axioms stay around because there… Read More

Selling on price is neither fun nor very profitable! Many sales people believe a prospect when they say that the… Read More

Many of us engage in people watching during idle times such as at the airport or maybe the mall. However,… Read More

Everyone in business is there for a reason, typically if it is just to make money the business does not… Read More

Every marketer and salesperson needs to be intimately aware of WIIFM as it is the principle behind every buying decision…. Read More